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    <loc>https://www.rightwisewealth.com/blog/secrets-of-an-executive-negotiation-coach</loc>
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    <lastmod>2026-02-10</lastmod>
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      <image:title>Writing - “Secrets of an Executive Negotiation Coach” Interview with Sara Perelli-Minetti - by Caitlyn Driehorst</image:title>
      <image:caption>Caitlyn Driehorst is a financial advisor at RightWise Wealth, as well as the firm's founder and CEO. Caitlyn began her career at the Boston Consulting Group and held strategy roles at MGM Resorts, Capital Group American Funds and two venture-backed wealth startups. She holds a B.A. from the University of Chicago and an M.B.A. from UC Berkeley's Haas School of Business. Published: February 9, 2025</image:caption>
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      <image:title>Writing - “Secrets of an Executive Negotiation Coach” Interview with Sara Perelli-Minetti - Make it stand out</image:title>
      <image:caption>A great way to understand “selection effects” and private investing? Tokyo’s famous fish markets</image:caption>
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      <image:title>Writing - “Secrets of an Executive Negotiation Coach” Interview with Sara Perelli-Minetti - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Writing - “Secrets of an Executive Negotiation Coach” Interview with Sara Perelli-Minetti - More About Sara</image:title>
      <image:caption>Sara Perelli-Minetti founded Hellos &amp; Goodbyes to help people negotiate stronger job offers, raises, and severance packages. Her clients regularly see 10-40% increases in total compensation, as well as increased protections for layoffs and favorable stock compensation structures. Prior to starting Hellos &amp; Goodbyes, Sara worked in HR senior leadership at Capital One, Wayfair and a venture-backed startup, as well as consulting roles at the Cambridge Group and Boston Consulting Group. She is trained as a Co-Active coach and holds an MBA from the University of Michigan’s Ross School of Business. Sara lives in Reston, VA, with her family.</image:caption>
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      <image:title>Writing - “Secrets of an Executive Negotiation Coach” Interview with Sara Perelli-Minetti - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.rightwisewealth.com/blog/investing-side-of-halal-investing</loc>
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    <lastmod>2026-02-10</lastmod>
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      <image:title>Writing - The “Investing” Side of Halal Investing - by Caitlyn Driehorst</image:title>
      <image:caption>Caitlyn Driehorst is a financial advisor at RightWise Wealth, as well as the firm's founder and CEO. Caitlyn began her career at the Boston Consulting Group and held strategy roles at MGM Resorts, Capital Group American Funds and two venture-backed wealth startups. She holds a B.A. from the University of Chicago and an M.B.A. from UC Berkeley's Haas School of Business. Published: January 7, 2026</image:caption>
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      <image:title>Writing - The “Investing” Side of Halal Investing - Make it stand out</image:title>
      <image:caption>Accessed January 3, 2026 via YCharts</image:caption>
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      <image:title>Writing - The “Investing” Side of Halal Investing - Make it stand out</image:title>
      <image:caption>Accessed January 3, 2026, via YCharts</image:caption>
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      <image:title>Writing - The “Investing” Side of Halal Investing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Writing - The “Investing” Side of Halal Investing - Make it stand out</image:title>
      <image:caption>Accessed January 3, 2026, via YCharts</image:caption>
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      <image:title>Writing - The “Investing” Side of Halal Investing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.rightwisewealth.com/blog/front-load-your-529-part-two</loc>
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    <priority>0.5</priority>
    <lastmod>2026-03-11</lastmod>
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      <image:title>Writing - Front-Load Your 529, Part Two: The “How” - by Caitlyn Driehorst</image:title>
      <image:caption>Caitlyn Driehorst is a financial advisor at RightWise Wealth, as well as the firm's founder and CEO. Caitlyn began her career at the Boston Consulting Group and held strategy roles at MGM Resorts, Capital Group American Funds and two venture-backed wealth startups. She holds a B.A. from the University of Chicago and an M.B.A. from UC Berkeley's Haas School of Business. Published: January 6, 2026</image:caption>
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      <image:title>Writing - Front-Load Your 529, Part Two: The “How” - Make it stand out</image:title>
      <image:caption>Apologies to the fans! This person is not a client and was not compensated for these kind comments about Hannah.</image:caption>
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      <image:title>Writing - Front-Load Your 529, Part Two: The “How” - Make it stand out</image:title>
      <image:caption>Illustration for how two parents could make maximum gifts to three children, and none of these $19,000 gifts would require gift tax filing</image:caption>
    </image:image>
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      <image:title>Writing - Front-Load Your 529, Part Two: The “How” - Make it stand out</image:title>
      <image:caption>Jason Safa, EA, is one of the tax partners at Uprise who works hand-in-hand with RightWise financial advisors’ clients who opt into this optional add-on service</image:caption>
    </image:image>
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      <image:title>Writing - Front-Load Your 529, Part Two: The “How” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Writing - Front-Load Your 529, Part Two: The “How” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.rightwisewealth.com/blog/private-investing-selection-effects</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-10</lastmod>
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      <image:title>Writing - Private Investing, “Selection Effects” and the Best Sushi Chef in Tokyo - by Caitlyn Driehorst</image:title>
      <image:caption>Caitlyn Driehorst is a financial advisor at RightWise Wealth, as well as the firm's founder and CEO. Caitlyn began her career at the Boston Consulting Group and held strategy roles at MGM Resorts, Capital Group American Funds and two venture-backed wealth startups. She holds a B.A. from the University of Chicago and an M.B.A. from UC Berkeley's Haas School of Business. Published: December 8, 2025</image:caption>
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      <image:title>Writing - Private Investing, “Selection Effects” and the Best Sushi Chef in Tokyo - Make it stand out</image:title>
      <image:caption>A great way to understand “selection effects” and private investing? Tokyo’s famous fish markets</image:caption>
    </image:image>
    <image:image>
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      <image:title>Writing - Private Investing, “Selection Effects” and the Best Sushi Chef in Tokyo - Make it stand out</image:title>
      <image:caption>https://carta.com/data/vc-fund-performance-q2-2025-full-report/</image:caption>
    </image:image>
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      <image:title>Writing - Private Investing, “Selection Effects” and the Best Sushi Chef in Tokyo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Writing - Private Investing, “Selection Effects” and the Best Sushi Chef in Tokyo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/1769542945066-D2TXGHVB2XBQK7PNFIIT/unsplash-image-3EzCJozHHL0.jpg</image:loc>
      <image:title>Writing - Private Investing, “Selection Effects” and the Best Sushi Chef in Tokyo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/248aa9fb-cc9e-4c65-9ae7-bdfc689d835d/Screenshot+2025-07-16+at+12.27.51%E2%80%AFPM.png</image:loc>
      <image:title>Writing - Private Investing, “Selection Effects” and the Best Sushi Chef in Tokyo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.rightwisewealth.com/blog/we-asked-a-psychologist-about-the-ai-bubble</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-17</lastmod>
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      <image:title>Writing - We Asked a Psychologist How to Stay Sane in the AI Bubble - by Caitlyn Driehorst</image:title>
      <image:caption>Caitlyn Driehorst is a financial advisor at RightWise Wealth, as well as the firm's founder and CEO. Caitlyn began her career at the Boston Consulting Group and held strategy roles at MGM Resorts, Capital Group American Funds and two venture-backed wealth startups. She holds a B.A. from the University of Chicago and an M.B.A. from UC Berkeley's Haas School of Business. Published: November 14, 2025</image:caption>
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      <image:title>Writing - We Asked a Psychologist How to Stay Sane in the AI Bubble</image:title>
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    <image:image>
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      <image:title>Writing - We Asked a Psychologist How to Stay Sane in the AI Bubble - Make it stand out</image:title>
      <image:caption>The back of my head at Kara’s Las Vegas ceremony. Fun fact, I passed CFA Level 2 that morning. Photo credit Rose Rashid.</image:caption>
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      <image:title>Writing - We Asked a Psychologist How to Stay Sane in the AI Bubble - Make it stand out</image:title>
      <image:caption>Hamming it up at UChicago’s art museum during graduation week, June 2011</image:caption>
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      <image:title>Writing - We Asked a Psychologist How to Stay Sane in the AI Bubble - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.rightwisewealth.com/blog/rocket-lab-espp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-10</lastmod>
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      <image:title>Writing - Making Decisions about RSUs and ESPP with a Big-Swings Stock: Rocket Lab (RKLB) Case Study - by Caitlyn Driehorst</image:title>
      <image:caption>Caitlyn Driehorst is a financial advisor at RightWise Wealth, as well as the firm's founder and CEO. Caitlyn began her career at the Boston Consulting Group and held strategy roles at MGM Resorts, Capital Group American Funds and two venture-backed wealth startups. She holds a B.A. from the University of Chicago and an M.B.A. from UC Berkeley's Haas School of Business. Published: November 12, 2025</image:caption>
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      <image:title>Writing - Making Decisions about RSUs and ESPP with a Big-Swings Stock: Rocket Lab (RKLB) Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Writing - Making Decisions about RSUs and ESPP with a Big-Swings Stock: Rocket Lab (RKLB) Case Study - Make Life Decisions with Numbers, Not Vibes</image:title>
      <image:caption>RKLB is only part of your financial life; we’re here for all of it. We use professional software to rigorously test how life decisions would affect your finances. “What if we bought a second home for $500,000? $350,000? $650,000?” “So, third kid, would that actually make it impossible to stop working at 55?”</image:caption>
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      <image:title>Writing - Making Decisions about RSUs and ESPP with a Big-Swings Stock: Rocket Lab (RKLB) Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.rightwisewealth.com/blog/five-mistakes-ive-seen</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-10</lastmod>
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      <image:title>Writing - Five Financial Advisor Mistakes I’ve Personally Seen in Client Portfolios - by Caitlyn Driehorst</image:title>
      <image:caption>Caitlyn Driehorst is a financial advisor at RightWise Wealth, as well as the firm's founder and CEO. Caitlyn began her career at the Boston Consulting Group and held strategy roles at MGM Resorts, Capital Group American Funds and two venture-backed wealth startups. She holds a B.A. from the University of Chicago and an M.B.A. from UC Berkeley's Haas School of Business. Published: October 2025</image:caption>
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      <image:title>Writing - Five Financial Advisor Mistakes I’ve Personally Seen in Client Portfolios - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Writing - Five Financial Advisor Mistakes I’ve Personally Seen in Client Portfolios - Make it stand out</image:title>
      <image:caption>Our puppy, Buddy, was the ringbearer at our backyard wedding</image:caption>
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      <image:title>Writing - Five Financial Advisor Mistakes I’ve Personally Seen in Client Portfolios - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Writing - Five Financial Advisor Mistakes I’ve Personally Seen in Client Portfolios</image:title>
      <image:caption>We take pride in helping every client understand their insurance coverage, from life insurance to home insurance to auto coverage – and yes, pet insurance, if helpful. Read more about how we work with clients here, or set up time with one of our advisors.</image:caption>
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    <loc>https://www.rightwisewealth.com/blog/how-to-plan-for-retirement-when-youre-unsure-where</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-04</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/14f66622-43d3-48b9-bac1-5a840d445a6a/0D6A0156.jpg</image:loc>
      <image:title>Writing - 401(k)s for Aspiring Émigrés: How to think about retirement when you’re not sure where that may be - by Caitlyn Driehorst and the RightWise team</image:title>
      <image:caption>Caitlyn Driehorst is a financial advisor at RightWise Wealth, as well as the firm's founder and CEO. Caitlyn began her career at the Boston Consulting Group and held strategy roles at MGM Resorts, Capital Group American Funds and two venture-backed wealth startups. She holds a B.A. from the University of Chicago and an M.B.A. from UC Berkeley's Haas School of Business. Published: October 15, 2025</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/9bba64bb-7397-47ef-8b3c-520cccb0efb4/Scratch+paper-2+%2819%29.png</image:loc>
      <image:title>Writing - 401(k)s for Aspiring Émigrés: How to think about retirement when you’re not sure where that may be - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/433e15f7-ffe9-48b5-a168-730b4d5829a3/unnamed.png</image:loc>
      <image:title>Writing - 401(k)s for Aspiring Émigrés: How to think about retirement when you’re not sure where that may be - Make it stand out</image:title>
      <image:caption>Curious to understand more about how income taxes, 401(k)s and Roth accounts work? Register for our webinar, “Personal Finance 102,” for a detailed walkthrough from a RightWise financial advisor.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/e6e1d787-a099-438f-bdd0-2145930f4585/tax+rates.png</image:loc>
      <image:title>Writing - 401(k)s for Aspiring Émigrés: How to think about retirement when you’re not sure where that may be - Make it stand out</image:title>
      <image:caption>Reference: Henry-Moreland, Ben. (2024, September 25). Why pre‑tax retirement contributions are better than Roth in peak earning years (even if tax rates increase). Kitces.com. “Tax Rates the Same” chart.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/b8e9dd60-e558-4c1f-a556-42e8cc0a9ed9/expense+ratio.png</image:loc>
      <image:title>Writing - 401(k)s for Aspiring Émigrés: How to think about retirement when you’re not sure where that may be - Make it stand out</image:title>
      <image:caption>Reference: Morningstar Publishes Global Study of Fees and Expenses in the Fund Industry, Finds Fees Continue to Fall, Yet Room for Improvement in Industry Structure Remains. ©2022 Morningstar, Inc. “Fees and Expense Scorecard” chart.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/c6aaff9b-2f92-4398-aaa0-9be35090e622/Screenshot+2025-06-03+at+2.56.22%E2%80%AFPM.png</image:loc>
      <image:title>Writing - 401(k)s for Aspiring Émigrés: How to think about retirement when you’re not sure where that may be - Register for our next session of RightWise’s Webinar, “Difficult Financial Conversations with Aging Parents”.</image:title>
      <image:caption>Do you want pointers on how to have these conversations, and details on the specific documents you should ask about? Want to learn more about what you should discuss with your parents about their end-of-life plans – and how to frame those challenging questions? In this session, our financial advisors cover:  Tactical strategies to bring up these important questions, even with the squirmiest and most avoidant of parents  An overview of the personal admin associated with loss of loved one Key documents you want your parents to have on hand  All of our webinars feature BCG-alum slide decks, helpful PDF handouts and recordings sent to you via email after the session.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/14787320-86e3-40a7-8a14-0493889f4b14/1A9E8C06-1CC1-4E01-83E3-92906849C521.jpeg</image:loc>
      <image:title>Writing - 401(k)s for Aspiring Émigrés: How to think about retirement when you’re not sure where that may be - Learn about having fewer questions and more answers about your future</image:title>
      <image:caption>Discovery calls are a friendly, open start to a long conversation. Our financial advisor will introduce themselves, listen carefully to what matters to you, and help you understand next steps.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rightwisewealth.com/blog/neptune-prenups-interview</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/9443444b-2ed2-49e9-8866-58d93c4c2b47/0D6A0156.jpeg</image:loc>
      <image:title>Writing - An Inside Peek at How Other People Prenup, with Neptune CEO Sol Lee - by Caitlyn Driehorst</image:title>
      <image:caption>Caitlyn Driehorst is a financial advisor at RightWise Wealth, as well as the firm's founder and CEO. Caitlyn began her career at the Boston Consulting Group and held strategy roles at MGM Resorts, Capital Group American Funds and two venture-backed wealth startups. She holds a B.A. from the University of Chicago and an M.B.A. from UC Berkeley's Haas School of Business. Published: August 27, 2025</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/519c0e52-9c9e-4b85-898e-006a5d645a7a/Screenshot+2025-08-27+at+11.37.38%E2%80%AFAM.png</image:loc>
      <image:title>Writing - An Inside Peek at How Other People Prenup, with Neptune CEO Sol Lee - Sol Lee</image:title>
      <image:caption>Sol Lee is the CEO and co-founder of Neptune. Before founding Neptune, Sol worked in venture capital and in payments at Uber and Mastercard. She lives in New York City with her fiance (and soon-to-be-husband!) — with whom she proudly has her own prenup.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/2658006d-e8fb-48db-922a-f63f65a6d726/0f2255e9-3120-a44e-baee-e7f3c1c196b8.jpeg</image:loc>
      <image:title>Writing - An Inside Peek at How Other People Prenup, with Neptune CEO Sol Lee - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/19824ba4-37a5-4216-a516-d38b989c25d6/Screenshot+2025-08-27+at+1.24.03%E2%80%AFPM.png</image:loc>
      <image:title>Writing - An Inside Peek at How Other People Prenup, with Neptune CEO Sol Lee - Register for our webinar “Money &amp; Matrimony: Prenups, Joint Assets, Taxes.”</image:title>
      <image:caption>How does getting married change your taxes? If you did divorce, would you owe half your spouse’s student loans? Who keeps the condo you bought before you met? And of course, what should you know if you’re thinking about a prenup or postnup? Whether you're getting married, thinking of not getting married, or married already and curious as to what did happen when you signed those papers, our goal is that you’ll walk away understanding the financial implications of walking down the aisle.  Can’t make it this time? All registrants will receive a recording of the session, but we invite you to attend the live session to ask questions and download the accompanying hand-outs.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/1756320696751-V4ULUCGHLJO6OHHHNZRG/unnamed+%281%29.png</image:loc>
      <image:title>Writing - An Inside Peek at How Other People Prenup, with Neptune CEO Sol Lee</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/1756320697123-HCKLUG5GUL7LORXQ9238/unnamed.png</image:loc>
      <image:title>Writing - An Inside Peek at How Other People Prenup, with Neptune CEO Sol Lee</image:title>
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      <image:title>Writing - An Inside Peek at How Other People Prenup, with Neptune CEO Sol Lee</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/1756320701604-6J426IRMIH0SZIZEILRA/unnamed+%282%29.png</image:loc>
      <image:title>Writing - An Inside Peek at How Other People Prenup, with Neptune CEO Sol Lee</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/248aa9fb-cc9e-4c65-9ae7-bdfc689d835d/Screenshot+2025-07-16+at+12.27.51%E2%80%AFPM.png</image:loc>
      <image:title>Writing - An Inside Peek at How Other People Prenup, with Neptune CEO Sol Lee - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rightwisewealth.com/blog/pet-insurance</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/14f66622-43d3-48b9-bac1-5a840d445a6a/0D6A0156.jpg</image:loc>
      <image:title>Writing - Tail Risk: Why Pet Insurance? - by Caitlyn Driehorst</image:title>
      <image:caption>Caitlyn Driehorst is a financial advisor at RightWise Wealth, as well as the firm's founder and CEO. Caitlyn began her career at the Boston Consulting Group and held strategy roles at MGM Resorts, Capital Group American Funds and two venture-backed wealth startups. She holds a B.A. from the University of Chicago and an M.B.A. from UC Berkeley's Haas School of Business. Published: August 2025</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/8bd59d1a-7aeb-4b28-8b71-e86217b91310/Screenshot+2025-08-19+at+12.51.58%E2%80%AFPM.png</image:loc>
      <image:title>Writing - Tail Risk: Why Pet Insurance? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/366cc9fe-6c4c-4ec9-801d-d1511d1a61af/Screenshot+2025-08-19+at+1.21.51%E2%80%AFPM.png</image:loc>
      <image:title>Writing - Tail Risk: Why Pet Insurance? - Make it stand out</image:title>
      <image:caption>Our puppy, Buddy, was the ringbearer at our backyard wedding</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/a48b135a-6519-4969-83cd-c700aa762f90/Screenshot+2025-08-19+at+1.24.07%E2%80%AFPM.png</image:loc>
      <image:title>Writing - Tail Risk: Why Pet Insurance? - Make it stand out</image:title>
      <image:caption>A different occasion in my dog’s medical history, in which I paid for a physical and neurological assessment to receive an ultimate diagnosis of “light muscle sprain plus drama-dog.” Look at those eyes. She was completely fine.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/248aa9fb-cc9e-4c65-9ae7-bdfc689d835d/Screenshot+2025-07-16+at+12.27.51%E2%80%AFPM.png</image:loc>
      <image:title>Writing - Tail Risk: Why Pet Insurance?</image:title>
      <image:caption>We take pride in helping every client understand their insurance coverage, from life insurance to home insurance to auto coverage – and yes, pet insurance, if helpful. Read more about how we work with clients here, or set up time with one of our advisors.</image:caption>
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  </url>
  <url>
    <loc>https://www.rightwisewealth.com/blog/what-if-529</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/14f66622-43d3-48b9-bac1-5a840d445a6a/0D6A0156.jpg</image:loc>
      <image:title>Writing - Should you be anxious about “overfunding” a 529 account? - by Caitlyn Driehorst</image:title>
      <image:caption>Caitlyn Driehorst is a financial advisor at RightWise Wealth, as well as the firm's founder and CEO. Caitlyn began her career at the Boston Consulting Group and held strategy roles at MGM Resorts, Capital Group American Funds and two venture-backed wealth startups. She holds a B.A. from the University of Chicago and an M.B.A. from UC Berkeley's Haas School of Business. Published: August 1, 2025</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/66cde4ff-d777-43a7-b72b-084631be3cfd/CaitlynJonathansFamilySession_0016.jpeg</image:loc>
      <image:title>Writing - Should you be anxious about “overfunding” a 529 account? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/0b03e690-37c9-413d-a067-8a8d2e43f1a3/Screenshot+2025-08-01+at+11.16.41%E2%80%AFAM.png</image:loc>
      <image:title>Writing - Should you be anxious about “overfunding” a 529 account? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/304967bd-9278-42ae-bae6-d16e6f44ff52/Screenshot+2025-07-25+at+3.21.24%E2%80%AFAM.png</image:loc>
      <image:title>Writing - Should you be anxious about “overfunding” a 529 account? - Register for our upcoming webinar, “Five Financial Moves for Parents”</image:title>
      <image:caption>You've achieved a lot of Maslow's Pyramid for your kiddos: Housed, check. Eating, check. Sleeping -- well, mostly check. But what are the money moves you need to make sure that you're taking care of their financial needs and your financial needs, and protecting the new layers of risk that exist in your life? Join us for a lively discussion of five important money moves to make when your children are young, including: Saving for college and saving for retirement, at the same time Updating your insurance (and not get scammed in the process) Preparing the documents that would protect your family if something happened to you (or both of you) Whether you'd rather step on loose Lego than think about your retirement accounts or whether that piggy bank in "Toy Story" has nothing on you, we welcome you to join us for our 45-minute presentation followed by open Q&amp;A. Register to join our session on Tuesday, August 5, 2025, at 9:00 Pacific / 12:00 noon Eastern.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/f794ae6d-15cc-4388-9256-a898360a3c75/20C1EF25-25F0-4BA8-98EC-D84A23505815.jpeg</image:loc>
      <image:title>Writing - Should you be anxious about “overfunding” a 529 account? - Want to work with someone who can do the math for you?</image:title>
      <image:caption>This may be the first time you’re learning how 529 accounts work. But this is something we work with all the time on behalf of our clients. You absolutely could research plans, download the PDF disclaimers, figure out the underlying fund menus — or you could throw it over the fence to someone who loves this stuff. We’d love to talk with you about the long-term, holistic financial advice relationships we build with our clients. Book a discovery call below.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rightwisewealth.com/blog/front-loading-529</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/14f66622-43d3-48b9-bac1-5a840d445a6a/0D6A0156.jpg</image:loc>
      <image:title>Writing - Front-Loading Your 529: Pay tuition with investing gains and avoided taxes, not cash - by Caitlyn Driehorst</image:title>
      <image:caption>Caitlyn Driehorst is a financial advisor at RightWise Wealth, as well as the firm's founder and CEO. Caitlyn began her career at the Boston Consulting Group and held strategy roles at MGM Resorts, Capital Group American Funds and two venture-backed wealth startups. She holds a B.A. from the University of Chicago and an M.B.A. from UC Berkeley's Haas School of Business. Published: July 24, 2025</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/10405198-ae44-4a19-a391-61e56fea26ec/Screenshot+2025-07-25+at+3.01.58%E2%80%AFAM.png</image:loc>
      <image:title>Writing - Front-Loading Your 529: Pay tuition with investing gains and avoided taxes, not cash - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/e005d718-9b12-4bec-8b18-c0bb907a05cd/Screenshot+2025-07-25+at+2.22.11%E2%80%AFAM.png</image:loc>
      <image:title>Writing - Front-Loading Your 529: Pay tuition with investing gains and avoided taxes, not cash - Make it stand out</image:title>
      <image:caption>My son, Jonny: “Like a tree, he’ll grow, with his head held high, and his feet planted firm on the ground…”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/113ef344-821b-4e39-8abb-bc84b0340bf3/uchicago+tuition.png</image:loc>
      <image:title>Writing - Front-Loading Your 529: Pay tuition with investing gains and avoided taxes, not cash - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/03633ee3-70c0-4f52-8d07-7da7181536d0/education+funding+analysis.png</image:loc>
      <image:title>Writing - Front-Loading Your 529: Pay tuition with investing gains and avoided taxes, not cash - Make it stand out</image:title>
      <image:caption>What it looks like setting up a college goal in our financial planning software — this isn’t Jonny’s real account!</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/37e3d674-6989-47ed-b96b-56b0b14a998f/compound+interest+529.png</image:loc>
      <image:title>Writing - Front-Loading Your 529: Pay tuition with investing gains and avoided taxes, not cash</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/304967bd-9278-42ae-bae6-d16e6f44ff52/Screenshot+2025-07-25+at+3.21.24%E2%80%AFAM.png</image:loc>
      <image:title>Writing - Front-Loading Your 529: Pay tuition with investing gains and avoided taxes, not cash - Register for our upcoming webinar, “Five Financial Moves for Parents”</image:title>
      <image:caption>You've achieved a lot of Maslow's Pyramid for your kiddos: Housed, check. Eating, check. Sleeping -- well, mostly check. But what are the money moves you need to make sure that you're taking care of their financial needs and your financial needs, and protecting the new layers of risk that exist in your life? Join us for a lively discussion of five important money moves to make when your children are young, including: Saving for college and saving for retirement, at the same time Updating your insurance (and not get scammed in the process) Preparing the documents that would protect your family if something happened to you (or both of you) Whether you'd rather step on loose Lego than think about your retirement accounts or whether that piggy bank in "Toy Story" has nothing on you, we welcome you to join us for our 45-minute presentation followed by open Q&amp;A. Register to join our session on Tuesday, August 5, 2025, at 9:00 Pacific / 12:00 noon Eastern.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/8fdb7c73-0f13-4b0f-8f85-1a573eba5928/Screenshot+2025-07-25+at+2.47.21%E2%80%AFAM.png</image:loc>
      <image:title>Writing - Front-Loading Your 529: Pay tuition with investing gains and avoided taxes, not cash - Make it stand out</image:title>
      <image:caption>See “Notes and Nuances” below for assumptions and methodology</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/02af6732-50cd-431a-bac7-c64b400c60a2/Screenshot+2025-07-25+at+2.49.49%E2%80%AFAM.png</image:loc>
      <image:title>Writing - Front-Loading Your 529: Pay tuition with investing gains and avoided taxes, not cash - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/94ad8e6c-99b4-4951-91b3-0de73deaace0/Screenshot+2025-07-25+at+2.52.57%E2%80%AFAM.png</image:loc>
      <image:title>Writing - Front-Loading Your 529: Pay tuition with investing gains and avoided taxes, not cash - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/3ed39218-6c93-466d-8ec9-d3030a913e53/Screenshot+2025-07-25+at+2.54.10%E2%80%AFAM.png</image:loc>
      <image:title>Writing - Front-Loading Your 529: Pay tuition with investing gains and avoided taxes, not cash - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/3aca7850-80a5-4cac-aa32-95f1447a1fc8/Screenshot+2025-07-25+at+3.01.06%E2%80%AFAM.png</image:loc>
      <image:title>Writing - Front-Loading Your 529: Pay tuition with investing gains and avoided taxes, not cash - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/3fdbcbbb-cd0a-48b0-a070-a180f2c8fd1a/Screenshot+2025-07-25+at+3.08.38%E2%80%AFAM.png</image:loc>
      <image:title>Writing - Front-Loading Your 529: Pay tuition with investing gains and avoided taxes, not cash - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/f794ae6d-15cc-4388-9256-a898360a3c75/20C1EF25-25F0-4BA8-98EC-D84A23505815.jpeg</image:loc>
      <image:title>Writing - Front-Loading Your 529: Pay tuition with investing gains and avoided taxes, not cash - Want to work with someone who can do the math for you?</image:title>
      <image:caption>This may be the first time you’re learning how 529 accounts work. But this is something we work with all the time on behalf of our clients. You absolutely could research plans, download the PDF disclaimers, figure out the underlying fund menus — or you could throw it over the fence to someone who loves this stuff. We’d love to talk with you about the long-term, holistic financial advice relationships we build with our clients. Book a discovery call below.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rightwisewealth.com/blog/when-youre-your-parents-retirement-plan</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-02</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/14f66622-43d3-48b9-bac1-5a840d445a6a/0D6A0156.jpg</image:loc>
      <image:title>Writing - When you’re your parents’ retirement plan - by Caitlyn Driehorst and the RightWise team</image:title>
      <image:caption>Caitlyn Driehorst is a financial advisor at RightWise Wealth, as well as the firm's founder and CEO. Caitlyn began her career at the Boston Consulting Group and held strategy roles at MGM Resorts, Capital Group American Funds and two venture-backed wealth startups. She holds a B.A. from the University of Chicago and an M.B.A. from UC Berkeley's Haas School of Business. Published: July 9, 2025 Special thanks to RightWise Ambassador Stacey King for her support on this project.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/1752694512444-9YYWWENEPWN1SVTF781J/blog-bg</image:loc>
      <image:title>Writing - When you’re your parents’ retirement plan - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/7a00a3d9-246a-4d5d-a68d-835298ac2df6/IMG_6743.png</image:loc>
      <image:title>Writing - When you’re your parents’ retirement plan</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/248aa9fb-cc9e-4c65-9ae7-bdfc689d835d/Screenshot+2025-07-16+at+12.27.51%E2%80%AFPM.png</image:loc>
      <image:title>Writing - When you’re your parents’ retirement plan - Make it stand out</image:title>
      <image:caption>Financial advisors Hannah Farrow, Caitlyn Driehorst and Chris Casale</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/c6aaff9b-2f92-4398-aaa0-9be35090e622/Screenshot+2025-06-03+at+2.56.22%E2%80%AFPM.png</image:loc>
      <image:title>Writing - When you’re your parents’ retirement plan - Register for our next session of RightWise’s Webinar, “Difficult Financial Conversations with Aging Parents”.</image:title>
      <image:caption>Do you want pointers on how to have these conversations, and details on the specific documents you should ask about? Want to learn more about what you should discuss with your parents about their end-of-life plans – and how to frame those challenging questions? In this session, our financial advisors cover:  Tactical strategies to bring up these important questions, even with the squirmiest and most avoidant of parents  An overview of the personal admin associated with loss of loved one Key documents you want your parents to have on hand  All of our webinars feature BCG-alum slide decks, helpful PDF handouts and recordings sent to you via email after the session.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/14787320-86e3-40a7-8a14-0493889f4b14/1A9E8C06-1CC1-4E01-83E3-92906849C521.jpeg</image:loc>
      <image:title>Writing - When you’re your parents’ retirement plan - Learn about having fewer questions and more answers in the most important areas of your financial life</image:title>
      <image:caption>“We have a financial planner now so I didn’t answer some questions above in your survey” - Anonymous answer from Stacey’s survey Discovery calls are a friendly, open start to a long conversation. Our financial advisor will introduce themselves, listen carefully to what matters to you, and help you understand next steps.</image:caption>
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  </url>
  <url>
    <loc>https://www.rightwisewealth.com/blog/low-income-year</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-19</lastmod>
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      <image:title>Writing - The surprising power of a low-income year - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/5c3031c1-0cf3-4eab-bd80-6e785eb015d8/Screenshot+2025-07-01+at+2.10.53%E2%80%AFPM.png</image:loc>
      <image:title>Writing - The surprising power of a low-income year - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/73231d7e-080d-4430-9290-7f324f76ef91/Screenshot+2025-07-01+at+2.15.29%E2%80%AFPM.png</image:loc>
      <image:title>Writing - The surprising power of a low-income year - We are bringing back this webinar, with fresh updates based on audience feedback (thank you!!)</image:title>
      <image:caption>We’ll cover all three of the sources of low-income year power in-depth in this presentation, as well as strategies to minimize potential harm during a year when cash is tight. (For example, if you do end up needing to jailbreak money out of a retirement account, withdrawals from some types of accounts will have fewer penalties / taxes than withdrawals from others.) All of our webinars feature BCG-alum slide decks, helpful PDF handouts, and recordings sent to you via email after the session. Register to join our session on Tuesday, July 15, 2025, at 9:00 Pacific / 12:00 noon Eastern.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/6e8d6a3d-b14c-4ad5-a24c-8d97b303cf1f/Screenshot+2025-07-01+at+2.21.53%E2%80%AFPM.png</image:loc>
      <image:title>Writing - The surprising power of a low-income year - Make it stand out</image:title>
      <image:caption>We walk through how different types of investing accounts are taxed — and why understanding your earning in a particular year can help you choose the account type that best-matches your current circumstance.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/739e166a-da51-4ae4-a94f-62e57cb1ad18/Screenshot+2025-07-01+at+2.31.49%E2%80%AFPM.png</image:loc>
      <image:title>Writing - The surprising power of a low-income year - Make it stand out</image:title>
      <image:caption>One example of personal admin well-suited to time between roles? Updating your financial accounts’ account beneficiary designations. Have you had children? Did your sister change her name? Is there a charitable cause you want to honor after you pass? These designations can dramatically reduce the admin associated with your loss, should anything happen to you, and ensure that your wishes are honored.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/9443444b-2ed2-49e9-8866-58d93c4c2b47/0D6A0156.jpeg</image:loc>
      <image:title>Writing - The surprising power of a low-income year - Learn more about how a low-income year can push your finances forward.</image:title>
      <image:caption>Join us for the next session of our webinar, “The Power of a Low-Income Year.” We’ve taken care to prepare a technical and useful presentation to help you find agency in a time that can feel disorienting. "Before I founded RightWise, I spent a decade in corporate strategy, writing decks for CEOs and senior leaders of gigantic companies. Today, I take that same care in creating informative, lively materials for you to take action on your own financial life. If you give us 50 minutes of your time, I want you to get as much value as possible from that exchange.” - Caitlyn Driehorst, financial advisor</image:caption>
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  </url>
  <url>
    <loc>https://www.rightwisewealth.com/blog/advice-for-new-grads</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-08</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/1749152537884-Q7O0JJ6SQPRQNSEP6LUA/Small+hills+sunny+.png</image:loc>
      <image:title>Writing - Advice for New Grads: Our financial advisor team reflects - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/43f32faf-87f2-4cae-a365-79bf0520fcbd/P1010847.jpg</image:loc>
      <image:title>Writing - Advice for New Grads: Our financial advisor team reflects - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/dc26a174-3c2f-498f-a3f9-d83fdbb054ff/image+%281%29.jpg</image:loc>
      <image:title>Writing - Advice for New Grads: Our financial advisor team reflects - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/e65e2ba1-8ecf-430c-9abf-b8145e66f43c/advice22self.jpg</image:loc>
      <image:title>Writing - Advice for New Grads: Our financial advisor team reflects - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/18040fe0-3002-4606-91b7-b5e0af440ab9/C5B57E1A-2149-40A9-8FDF-1D82EA88BE45.JPG</image:loc>
      <image:title>Writing - Advice for New Grads: Our financial advisor team reflects - Learn more about establishing a financial strategy with room to grow</image:title>
      <image:caption>Join us for the next session of our webinar, “Personal Finance 102.” You’ll leave the session with a better idea of where you’re at, and how to get where you want to go. "These webinars are especially meaningful to me, as they provide a valuable platform to discuss financial education and other important topics that impact people’s daily lives. I always look forward to the conversations they spark." -Chris Casale, financial advisor</image:caption>
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  </url>
  <url>
    <loc>https://www.rightwisewealth.com/blog/should-your-parents-house-be-in-a-trust</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-08</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/0c7fe250-765a-4994-8f95-01611332076b/DSC01027.JPG</image:loc>
      <image:title>Writing - Should your parents' house be in a trust?&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/c6aaff9b-2f92-4398-aaa0-9be35090e622/Screenshot+2025-06-03+at+2.56.22%E2%80%AFPM.png</image:loc>
      <image:title>Writing - Should your parents' house be in a trust?&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/c4e241e9-6dac-401e-ad63-74ae4bbb978c/D2E4CA51-6165-46D9-A92C-5A897539C8EC.jpg</image:loc>
      <image:title>Writing - Should your parents' house be in a trust?&amp;nbsp; - Interested in learning more about what you should know about your parents’ affairs – and how you can have these conversations in the first place?</image:title>
      <image:caption>Join us for the next session of our webinar, “Difficult Financial Conversations with Aging Parents.” You’ll leave the session with a checklist of questions to ask – and some tools to get the ball rolling.  “Of course, I’m proud of all our webinars, but this one is especially close to my heart because it’s not only thoroughly useful – I love our handouts – but we’ve worked so hard to put kindness into every slide. I hope you can feel how important this material is to us, on a personal level.”  -Hannah Farrow, financial advisor</image:caption>
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  </url>
  <url>
    <loc>https://www.rightwisewealth.com/blog/private-real-estate-investing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-08</lastmod>
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      <image:title>Writing - Private real estate investing syndicates: an introduction - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Writing - Private real estate investing syndicates: an introduction - Make it stand out</image:title>
      <image:caption>This illustration is provided solely for generic educational value and is not an offering for any live deal. Identifying details intentionally omitted. No specific opportunity is being provided or endorsed in sharing this example.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/c861f549-87ef-4b37-bdbd-6ce6c5568211/Screenshot+2025-05-12+at+7.56.46%E2%80%AFPM.png</image:loc>
      <image:title>Writing - Private real estate investing syndicates: an introduction - Make it stand out</image:title>
      <image:caption>This illustration is provided solely for generic educational value and is not an offering for any live deal. Identifying details intentionally omitted. No specific opportunity is being provided or endorsed in sharing this example.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/ec1bd739-7dd1-4f4d-a9a3-ecc8596c4787/Screenshot+2025-05-12+at+7.57.07%E2%80%AFPM.png</image:loc>
      <image:title>Writing - Private real estate investing syndicates: an introduction - Make it stand out</image:title>
      <image:caption>This illustration is provided solely for generic educational value and is not an offering for any live deal. Identifying details intentionally omitted. No specific opportunity is being provided or endorsed in sharing this example.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/11aa1adc-bfbf-4b7b-ae49-896119053912/Sean+Swift+Picture.jpg</image:loc>
      <image:title>Writing - Private real estate investing syndicates: an introduction - Sean Swift Real Estate Investor</image:title>
      <image:caption>Sean Swift is a Principal at Bedford Property Group, a private multifamily investment firm and an Advisor at Northmarq Capital, where he helps institutional real estate investors source joint-venture equity. Before launching his own firm with his business partner, Sean held roles at CBRE and the Boston Consulting Group. Sean holds an M.B.A. from UC Berkeley’s Haas School of Business and lives in Southern California with his wife and four daughters.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/14f66622-43d3-48b9-bac1-5a840d445a6a/0D6A0156.jpg</image:loc>
      <image:title>Writing - Private real estate investing syndicates: an introduction - Caitlyn Driehorst Founding Advisor &amp; CEO, RightWise Wealth</image:title>
      <image:caption>Caitlyn Driehorst is a financial advisor at RightWise Wealth, as well as the firm's founder and CEO. Caitlyn began her career at the Boston Consulting Group and held strategy roles at MGM Resorts, Capital Group American Funds and two venture-backed wealth startups. She holds a B.A. from the University of Chicago and an M.B.A. from UC Berkeley's Haas School of Business, and lives in Las Vegas with her husband and son.</image:caption>
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      <image:title>Writing - Private real estate investing syndicates: an introduction - Chris Casale Financial Advisor, RightWise Wealth</image:title>
      <image:caption>Chris is a Financial Advisor at RightWise Wealth. Before transitioning careers, Chris spent more than a decade working with and for major hospitality brands in commercial real estate finance and project development. Chris holds a B.S. in Finance and a B.A. in Marketing from Georgetown University, as well as a Masters in Financial Planning from the University of Georgia. He lives in Salt Lake City with his wife and two sons.</image:caption>
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  </url>
  <url>
    <loc>https://www.rightwisewealth.com/blog/what-you-can-learn-from-a-billionaires-peekaboo-will</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/1bd6411b-b22c-4ab7-98be-654cb94e6916/blog-bg</image:loc>
      <image:title>Writing - What you can learn from a billionaire's peekaboo will - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/e224b6b4-5710-49bf-a764-73901fe36453/navigating-open-enrollment-for-health-insurance.jpg</image:loc>
      <image:title>Writing - What you can learn from a billionaire's peekaboo will - Webinar: Difficult Financial Conversations with Aging Parents</image:title>
      <image:caption>What you should understand today with your parents to prepare for their final years — and how to broach these challenging topics Your dad doesn’t bounce out of the recliner quite as quickly. Your mom breezily answers your tentative questions: “Oh, we’re fine, now don’t you worry.” Your parents have always said they’d love to support your kids’ college, but it gets slippery when you ask if they’d like to contribute to a 529 plan today. At the same time, you read headlines about seniors ruined by financial scams, or have friends unwinding complex probate administration. God forbid, if there was a stroke or heart attack tomorrow, what would you do? Before you head home for the holidays, join financial advisor Hannah Farrow for a compassionate, tactical discussion of the conversations you need to have with your parents about financial affairs and their wishes for end-of-life – while protecting their dignity.  Can’t make this time? All registrants will receive a recording of the session, but we invite you to attend the live session to ask questions and download the accompanying hand-outs. See important disclosures here: https://www.rightwisewealth.com/marketing-disclosures</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rightwisewealth.com/blog/should-you-get-religion-on-roths</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-02</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/c19b7104-fa06-454f-b798-571614673c49/e31496cb-da5f-6305-501f-d71345cfbdd4+%281%29.jpeg</image:loc>
      <image:title>Writing - Should you “get religion” on Roth conversions in this market downturn? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/6ae4177f-45bb-4207-8d7c-b0b39c9c8162/CED0CE55-32CE-41DD-8DEB-E37D228BC5C6.JPG</image:loc>
      <image:title>Writing - Should you “get religion” on Roth conversions in this market downturn? - What Happens When you Schedule a Call?</image:title>
      <image:caption>We meet with potential clients at least twice before signing: Discovery Call: We get to know you over a casual half-hour conversation. We want to hear about you, we share a bit about us, we answer any top-of-mind questions. Wealth Map Meeting: Think of it as a try-and-buy. You sync your accounts with our financial planning software; we then go through one-by-one and discuss each one. At the end, we share an illustration of your household net worth, which is yours to keep. If there’s a good fit, we can make it official after this meeting, and your data is ready to go. If it’s not the right fit today, we hope you leave with a positive impression of our firm, and we’ll be on your list if your needs change over time. We keep the process pretty calm: Our focus is giving you information to make your decision: You’ll talk with a financial advisor – not a sales person – in both these conversations. Sharing facts, answering questions, weighing tradeoffs – that’s what we do for a living. Expect a calm conversation, not a sales process. It’s a two-way street: Before we take a client, we need to feel confident that we can provide meaningful ongoing value. We’ll tell you if we think you’re not a good fit for our firm. We’re in a long-term business, after all, and we hope we’ll be on your list if your circumstances change over time.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rightwisewealth.com/blog/disappearing-income-managing-the-cost-of-childcare</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/7aff6534-95f9-4f55-8788-1b50c926a80f/1AB8A3E7-6DB3-4D27-BFA5-D6D391D22CFC.JPG</image:loc>
      <image:title>Writing - Disappearing Income - managing the rising cost of childcare - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/e31f8b49-7147-45ad-b829-4666ea4a31ca/Screenshot+2024-12-31+at+3.48.38%E2%80%AFPM.png</image:loc>
      <image:title>Writing - Disappearing Income - managing the rising cost of childcare - Make it stand out</image:title>
      <image:caption>Source: https://worldpopulationreview.com/state-rankings/child-care-costs-by-state</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/b656cf3a-4661-4330-9967-207f08283f95/Untitled+%2890%29.png</image:loc>
      <image:title>Writing - Disappearing Income - managing the rising cost of childcare - Make it stand out</image:title>
      <image:caption>Source: https://worldpopulationreview.com/state-rankings/child-care-costs-by-state</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/6ae4177f-45bb-4207-8d7c-b0b39c9c8162/CED0CE55-32CE-41DD-8DEB-E37D228BC5C6.JPG</image:loc>
      <image:title>Writing - Disappearing Income - managing the rising cost of childcare - Service Highlight: What Happens When You Schedule a Call?</image:title>
      <image:caption>We meet with potential clients at least twice before signing: Discovery Call: We get to know you over a casual half-hour conversation. We want to hear about you, we share a bit about us, we answer any top-of-mind questions. Wealth Map Meeting: Think of it as a try-and-buy. You sync your accounts with our financial planning software; we then go through one-by-one and discuss each one. At the end, we share an illustration of your household net worth, which is yours to keep. If there’s a good fit, we can make it official after this meeting, and your data is ready to go. If it’s not the right fit today, we hope you leave with a positive impression of our firm, and we’ll be on your list if your needs change over time. We keep the process pretty calm: Our focus is giving you information to make your decision: You’ll talk with a financial advisor – not a sales person – in both these conversations. Sharing facts, answering questions, weighing tradeoffs – that’s what we do for a living. Expect a calm conversation, not a sales process. It’s a two-way street: Before we take a client, we need to feel confident that we can provide meaningful ongoing value. We’ll tell you if we think you’re not a good fit for our firm. We’re in a long-term business, after all, and we hope we’ll be on your list if your circumstances change over time.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rightwisewealth.com/blog/the-present-bias-trap</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/a34b8dfa-f96e-4cd5-9515-d6e3b2d5720f/IMG_7746.png</image:loc>
      <image:title>Writing - The “Present Bias” Trap: Why your future self gets the short end of the stick - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/6ae4177f-45bb-4207-8d7c-b0b39c9c8162/CED0CE55-32CE-41DD-8DEB-E37D228BC5C6.JPG</image:loc>
      <image:title>Writing - The “Present Bias” Trap: Why your future self gets the short end of the stick - Service Highlight: What Happens When You Schedule a Call?</image:title>
      <image:caption>We meet with potential clients at least twice before signing: Discovery Call: We get to know you over a casual half-hour conversation. We want to hear about you, we share a bit about us, we answer any top-of-mind questions. Wealth Map Meeting: Think of it as a try-and-buy. You sync your accounts with our financial planning software; we then go through one-by-one and discuss each one. At the end, we share an illustration of your household net worth, which is yours to keep. If there’s a good fit, we can make it official after this meeting, and your data is ready to go. If it’s not the right fit today, we hope you leave with a positive impression of our firm, and we’ll be on your list if your needs change over time. We keep the process pretty calm: Our focus is giving you information to make your decision: You’ll talk with a financial advisor – not a sales person – in both these conversations. Sharing facts, answering questions, weighing tradeoffs – that’s what we do for a living. Expect a calm conversation, not a sales process. It’s a two-way street: Before we take a client, we need to feel confident that we can provide meaningful ongoing value. We’ll tell you if we think you’re not a good fit for our firm. We’re in a long-term business, after all, and we hope we’ll be on your list if your circumstances change over time.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.rightwisewealth.com/blog/why-the-hate-on-whole-life-insurance</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/3342fe48-bb4f-4955-b951-9cceb08d8f4c/IMG_7750-EDIT.jpg</image:loc>
      <image:title>Writing - Why the hate on whole-life insurance? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/6ae4177f-45bb-4207-8d7c-b0b39c9c8162/CED0CE55-32CE-41DD-8DEB-E37D228BC5C6.JPG</image:loc>
      <image:title>Writing - Why the hate on whole-life insurance? - Service Highlight - What Happens When you Schedule a Call?</image:title>
      <image:caption>We meet with potential clients at least twice before signing: Discovery Call: We get to know you over a casual half-hour conversation. We want to hear about you, we share a bit about us, we answer any top-of-mind questions. Wealth Map Meeting: Think of it as a try-and-buy. You sync your accounts with our financial planning software; we then go through one-by-one and discuss each one. At the end, we share an illustration of your household net worth, which is yours to keep. If there’s a good fit, we can make it official after this meeting, and your data is ready to go. If it’s not the right fit today, we hope you leave with a positive impression of our firm, and we’ll be on your list if your needs change over time. We keep the process pretty calm: Our focus is giving you information to make your decision: You’ll talk with a financial advisor – not a sales person – in both these conversations. Sharing facts, answering questions, weighing tradeoffs – that’s what we do for a living. Expect a calm conversation, not a sales process. It’s a two-way street: Before we take a client, we need to feel confident that we can provide meaningful ongoing value. We’ll tell you if we think you’re not a good fit for our firm. We’re in a long-term business, after all, and we hope we’ll be on your list if your circumstances change over time.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rightwisewealth.com/blog/who-do-scammers-target</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/6995914c-45c3-4314-aafa-d3996eb510de/IMG_7055.png</image:loc>
      <image:title>Writing - Who do scammers target? The answer might surprise you— - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/5d29d942-75f6-45f5-9a14-cc7ec1fc1a1a/Screenshot+2024-10-21+at+1.51.07%E2%80%AFPM.png</image:loc>
      <image:title>Writing - Who do scammers target? The answer might surprise you— - Make it stand out</image:title>
      <image:caption>Note. From “2023 BBB SCAM TRACKER RISK REPORT”(p. 18), by BBB Institute for Marketplace Trust℠, pub. 2023</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/060bf220-47e4-49a5-bc71-c3311b5ed1e7/Screenshot+2024-10-21+at+1.56.01%E2%80%AFPM.png</image:loc>
      <image:title>Writing - Who do scammers target? The answer might surprise you— - Make it stand out</image:title>
      <image:caption>Note. From “2023 BBB SCAM TRACKER RISK REPORT”(p. 19), by BBB Institute for Marketplace Trust℠, pub. 2023</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/9a99ca6e-c3b2-4af4-aa9f-10b012fa0648/Screenshot+2024-10-21+at+1.58.42%E2%80%AFPM.png</image:loc>
      <image:title>Writing - Who do scammers target? The answer might surprise you— - Make it stand out</image:title>
      <image:caption>Note. From “2023 BBB SCAM TRACKER RISK REPORT”(p. 19), by BBB Institute for Marketplace Trust℠, pub. 2023</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/67ff03f5-5069-4a16-a55f-3b28b7fd85ff/Scams%21+Event+Poster.png</image:loc>
      <image:title>Writing - Who do scammers target? The answer might surprise you— - Webinar - Scams! A Financial Advisor’s Analysis</image:title>
      <image:caption>Catfishing, pig butchering, invoice fraud: it’s no longer your grandmother’s Nigerian prince email forward. Frauds are increasingly sophisticated, and the impact on your finances – or those of your parents or grandparents – can be significant. Even tech-savvy Millennials have learned they accidentally wired their down payment funds to someone who silently hacked their realtor’s inbox months ago, or couldn’t distinguish between real and false blackmail threats.  Join financial advisor Hannah Farrow for an overview of common scam types, some common-sense measures that can protect your interests, and suggestions for how you can bring this touchy topic up with your parents and grandparents, without hurting their dignity.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rightwisewealth.com/blog/keep-your-renovation-receipts</loc>
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    <lastmod>2025-08-08</lastmod>
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      <image:title>Writing - Keep your renovation receipts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Writing - Keep your renovation receipts - Service Highlight: Our Newsletter has been Revamped</image:title>
      <image:caption>The RightWise Newsletter has since been updated with in-depth, technical articles about frequently asked questions, popular topics, and recent news. Also, it’s prettier. Don’t take our word for it, you be the judge — sign-up below.</image:caption>
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  <url>
    <loc>https://www.rightwisewealth.com/blog/when-is-it-ok-to-stop-worrying</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/9aa1eca0-4feb-4372-834f-d04f285ce24b/56F133BD-FD32-48B0-B291-237B13FC26CA.JPG</image:loc>
      <image:title>Writing - When is it OK to stop worrying? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Writing - When is it OK to stop worrying? - Webinar: Hacking Your Brain and Wallet. Behavioral Finance and You</image:title>
      <image:caption>This is one of our most popular topics, so we designed a webinar on the psychology behind financial planning. Check out our events page to see any upcoming schedules.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rightwisewealth.com/blog/should-i-invest-in-private-investments</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2025-08-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/f3228666-0ce9-4f9e-81de-026b220a7bf6/B0DA24DA-DA20-4846-915A-443622A45997.jpg</image:loc>
      <image:title>Writing - Am I missing out if I’m not investing in privates? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Writing - Am I missing out if I’m not investing in privates? - Make it stand out</image:title>
      <image:caption>Accessed September 22, 2024</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/fdf566e1-3f0d-41a6-879b-4e4e7499c92b/Screenshot+2024-09-23+at+4.48.57%E2%80%AFPM.png</image:loc>
      <image:title>Writing - Am I missing out if I’m not investing in privates? - Make it stand out</image:title>
      <image:caption>Accessed September 23, 2024</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/dca46e95-170f-4e29-adc1-4f15668c1f90/Screenshot+2024-09-18+at+1.02.55%E2%80%AFPM.png</image:loc>
      <image:title>Writing - Am I missing out if I’m not investing in privates? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.rightwisewealth.com/blog/it-takes-two-when-do-women-with-mbas-leave-the-workforce-for-full-time-childcare</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-08</lastmod>
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      <image:title>Writing - It takes two: when do women with MBAs leave the workforce? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/a3e37988-1251-42b6-bbb6-b58562f351a0/unnamed.png</image:loc>
      <image:title>Writing - It takes two: when do women with MBAs leave the workforce? - Make it stand out</image:title>
      <image:caption>Harvard Business School, "Life &amp; Leadership After HBS," page 8</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/984927fc-2a64-44d5-b6e5-e6d0064934bd/0A106E7F-B0E4-40F8-9CA2-73AA66BCFAD2.jpg</image:loc>
      <image:title>Writing - It takes two: when do women with MBAs leave the workforce? - Pregnant Founders</image:title>
      <image:caption>With our very own founder and CEO pregnant through RightWise’s earliest years, the topics of parenting and work-balance are a reoccurring theme. If this interests you, consider signing up for our newsletter to keep up with lates news, studies, and be a part of an empowering community.</image:caption>
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  <url>
    <loc>https://www.rightwisewealth.com/blog/mailing-books-ask-about-media-mail-rates</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-02</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/bd9bf976-649d-4263-8151-fa94fbd01d61/a30fdd22-276f-09c7-859d-f3c6a7d7f5cb.jpeg</image:loc>
      <image:title>Writing - Mailing books? Ask about media mail rates. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Writing - Mailing books? Ask about media mail rates. - Insight into Client Service: Monthly Planning</image:title>
      <image:caption>Each month, we send our clients information on a topic to help keep their financial lives improving between meetings. Sometimes the topics are more tactical (updating account beneficiaries); other topics are more strategic (talking with aging parents about their finances). Speak to one of our financial advisors to learn more about them.</image:caption>
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  <url>
    <loc>https://www.rightwisewealth.com/blog/how-the-gerontocracy-at-the-top-of-our-government-may-skew-the-market</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-08</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.rightwisewealth.com/blog/how-much-do-households-spend-on-childcare</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-02</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Writing - How much do&amp;nbsp;households spend on childcare? - No question is too big or too small</image:title>
      <image:caption>We want you to feel confident in every financial decision you make. Book a calm, complimentary discovery call with one of our advisors and we’ll happily answer them.</image:caption>
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    <loc>https://www.rightwisewealth.com/blog/is-your-side-hustle-a-hobby-or-a-business</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2025-08-08</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635ae5a452d4e833022e554b/346bef6e-c5fe-4180-8e0b-ba7e06a5a765/ac30a562-ece9-8903-12b5-ad323c6dc3cf.jpeg</image:loc>
      <image:title>Writing - Is your side hustle a hobby or a business? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Writing - Is your side hustle a hobby or a business? - Join us at our next financial webinar</image:title>
      <image:caption>Every month, we host a lively discussion about how you can take your financial goals to the next level. Topics include investing, insurance, financial moves for parents, and more.</image:caption>
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    <loc>https://www.rightwisewealth.com/blog/mutual-funds-dont-belong-in-taxable-portfolios</loc>
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    <lastmod>2025-12-02</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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